Independent Consultant
Synergist Solutions LLC
July 2023 - Present
US & UK (Remote)
 

With 15+ years of experience spanning CRM implementation, lifecycle email strategy, brand development, content design, and graphic design, I help companies bring clarity and connection to every stage of the customer journey. My work ranges from shaping high-level messaging frameworks to producing and delivering polished digital and print assets.

Core competencies:

• CRM setup & lifecycle email marketing

• Brand identity & content creation/design

• Marketing strategy & messaging development

• Translating complex technical offerings into clear, compelling communication

 

 

Lifecycle Marketing Manager

Assured Allies

May 2022 - Jul 2023

Needham, MA

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• Achieved four HubSpot CRM/automation certifications to refresh platform knowledge and launch an email engagement program with a 35% average prospect open rate.

• Developed end-to-end member engagement content for the NeverStop Wellness Rewards Program.

• Attained Google Analytics 4 certification to effectively track website analytics

 

 

Director of Marketing

Vision Government Solutions

Jan 2019 - Mar 2022

Hudson, MA

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• Launched a national web series, attracting 100+ client/prospect accounts per episode, addressing COVID-19's impact on the assessing industry.

• Managed 45 industry events during COVID-19, transitioning to engaging virtual formats.

• Led rebranding of two software product lines and developed a client testimonial library for marketing collateral.

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Associate Director of Marketing

Provia Laboratories

Jan 2015 - Dec 2018

Littleton, MA

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• Advanced through two promotions in under three years:

  • Associate Director of Marketing: Jan 2015 - Dec 2018

  • Marketing Manager: Jun 2015 - Feb 2017

  • Assistant Manager - Brand & Digital Marketing:  Jan - Jun 2015

• Increased sales by 35% by generating hundreds of monthly leads through A/B-tested Facebook ads.

• Increased referral leads by 25% by implementing an in-office educational presentation and lead form in our partner dental offices.

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Marketing Program & Design Manager

BiddingForGood

Jun 2011 - Jan 2015

Cambridge, MA

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• Promoted after on year from Marketing Specialist & Graphic Designer​

• Increased inbound leads by 130% via revamped sales materials and website content.

• Grew online community engagement by 20% through social media management.

• Produced weekly consumer emails to 400K+ subscribers, increasing CTR by 25%.