AI Tools & Tips

Most personas end up as static PDFs that no one updates. I built an AI-powered persona builder that generates living, structured profiles in seconds using a simple shorthand: Run ICP. It delivers demographics, psychographics, pain points, triggers, and objections—always in the same format. Marketers get speed, consistency, and personas that actually evolve with their audience.

For marketers, prompt engineering goes beyond clever prompts. It's about building systems that make AI a seamless part of your daily workflow. Learn how to create your own "mini prompt language," a simple solution that uses shorthand codes to help you work faster and keep your content consistent across every campaign.

AI is everywhere right now. Some people are excited, some are skeptical, and others are just curious to see what’s possible. Wherever you are on that spectrum, you don’t have to dive in headfirst to start benefiting.